Verbal Identity Specialist | UX & Content Strategist | Copywriter
Hydrogen Media | New York
When Euroloan, the Finnish consumer credit company, rebranded as Mash it was an opportunity to tell the brand’s story in a fresh and simple way. The About Us page, featured here, was the first piece of a beta site rollout targeting English-speaking investors. I led name development, brand voice development, content strategy, copy and UX for the relaunch.