Senior Copywriter & Content Strategist
Alexander Interactive | New York
Hard-core endurance athletes have always recognized Sugoi for its excellence and dedication to serious athletic apparel. What Sugoi needed was an online experience worthy of the brand’s streamlined, high-tech performance gear.
The goal was to help Sugoi reconnect with their advocates and inspire entry-level-athletes to go beyond their limits. We wanted to evoke the spirit of personal excellence – inspiring visitors to invest in themselves and their gear. By pairing majestic images of the settings where Sugoi athletes compete with inspirational mantras of achievement, the brand presents a personal standard for its audience to strive for.
