Brand Strategist & Copywriter
The Howard Hughes Corporation | New York
‘A‘ali‘i (pronounced “Ah-ah-lee-ee”) is a one-of-a-kind luxury living tower at the center of the Ward Village master-planned community in Honolulu. Developed by The Howard Hughes Corporation in partnership with architectural firm Solomon Cordwell Buenz and interior design firm Rottet Studio, ‘A‘ali‘i is the first “smart living” condominium complex in Honolulu.
Targeting a young creative professional demographic, and serving as a nexus point for the Ward Village cultural quarter, the homes at ‘A‘ali‘i come fully furnished, providing a truly unique turn-key experience.
To tell the ‘A‘ali‘i story we created a premium hardcover brochure and online experience that walks potential buyers through all of the amenities and what it’s like to live in Honolulu’s most exciting new neighborhood.