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Campaign Lead | Copywriter
Foote, Cone & Belding | New York

We created to promote Hepatitis-C awareness among the Gen-X and Baby Boomer demographic, outlining health risks and the benefits of testing and early treatment.

To support the site, we developed a series of banner ads encouraging people to get tested. By taking a humorous approach we hoped to connect with our target in a genuine way, cutting through the clichéd healthcare speak.

World Hepatitis Awareness Day - "Have You Ever" CampaignWorld Hepatitis Awareness Day - "Have You Ever" Campaign